johnmarzulloteam Over 40,000 homes went back on the market in December. We have never seen numbers like that. Here’s what’s actually going on. Buyers are getting houses under contract and then walking away. They are leaning on contingencies to do it. Inspection. Financing. Appraisal. Not because the house is terrible. Because they are uneasy. The economy feels tight. Groceries cost more. Insurance costs more. Monthly payments feel heavier than they did a year ago. So the excitement of getting the house fades and reality sets in. And those contingencies become leverage or an escape hatch. For sellers, that hurts. You lose momentum. You go back on market. Buyers see the history. Price reductions start creeping in. And online it does not feel neutral. When someone is scrolling at night it does not say, buyer got cold feet. It says, what is wrong with this house? This market is mental as much as it is financial. If you do not want to be part of that 40,000, you have to be intentional. Price it right from day one. Attract real, qualified buyers. Structure the deal the right way. Build confidence before the offer is even written. In this market, getting under contract is not the win. Getting to the closing table is. If you are thinking about selling, work with a team that understands how to manage risk, not just stick a sign in the yard.

johnmarzulloteam A real estate agent commented on one of our posts: “Ads don’t sell homes. Agents do.” …What? 😂 That might be the most outdated take I’ve heard all year. Of course agents matter. But pretending ads don’t sell homes is like saying open houses sell everything. Attention sells homes. Distribution sells homes. Positioning sells homes. The best agents in 2026? They don’t choose between skill or marketing. They master both. Old method: Door knock. Cold call. Pray. New method: Attract. Educate. Build authority. Convert. If no one sees the home, no one buys the home. Ads don’t replace great agents. They amplify them.

johnmarzulloteam Oakmont Christmas Parade = pure magic ✨🎄 Already counting down to next year!

johnmarzulloteam Because who you work with matters. 🖤💛 We’re redefining what it means to be a Pittsburgh realtor: Rooted in community. Backed by strategy. Built on results. Looking to make your next move? Reach out today to find out how we can help.

johnmarzulloteam This one hits different. 26 Indian Fields Trail isn’t just a home — it’s the one you daydream about. All-brick. Built-ins. Big love energy in every corner. A kitchen made for slow mornings. A backyard built for late-night talks. Massive closets. Soaker tub moments. That basement? A whole second life. If you’ve been waiting for the one, she’s here. 📍DM me for a private tour.

johnmarzulloteam Moonwalkin to these showings 🌒🤣 Ready to launch your home journey? Whether you’re buying or selling, we’re your mission control. Let’s make your real estate dreams take off! 🚀